How Brands Grow: What Marketers Dont Know von Sharp, Byron | Buch | Zustand gut

Inhaltsbeschreibung

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Produktdetails

Titel	How Brands Grow: What Marketers Dont Know - Sharp, Byron
Autor	Byron Sharp
Verlag	OUP Australia & New Zealand
Erscheinungsdatum	2010-03-11
Seitenzahl	246
Sprache	en
Untertitel	What Marketers Don't Know
ISBN / EAN	9780195573565
Zustand	Gebraucht - gut

Rezensionen

Schreiben Sie eine Bewertung

How Brands Grow: What Marketers Dont Know - Sharp, Byron

Inhaltsbeschreibung

Produktdetails